uslu airlines x DAGMAR x NK


uslu airlines has teamed up with Swedish fashion house Dagmar, the result is nail polish duo DAG & MAR available exclusively at NK department store from the end of April 2014.

Dagmar’s design director Kristina Capercaillie and uslu airlines founder Feride Uslu, produced two nail polish colors inspired by Dagmar’s S/S 2014 collection. The two new colors take us to destinations Dagett in California and Maracaibo in Venezuela.

Mint Green DAG (Barstow Daggett Airport, United States) is inspired by Dagmar’s signature in-house color that recurs regularly in Dagmar’s collections.

Watermelon Pink MAR (La Chinita International Airport, Venezuela) is inspired by Dagmar’s S/S 2014 collections and symbolizes the color of the sky at dusk a spring evening in Stockholm.

For spring, Dagmar inspired by the streets of Stockholm and the colors represent the colors you can see in the day and evening in the City. The bright , cold and silvery tones symbolizes the day and the dark , black , blue, pink colors symbolize dusk.

– ” We are pleased and proud to have partnered with uslu airlines , especially because we ourselves are interested in beauty and health. Feride is an inspiring person and uslu airlines philosophy and customer agrees well with Dagmar , we both want to reach out and strengthen the modern woman. ” – Kristina Capercaillie said .

– ” uslu airlines are really proud to work with such an inspiring fashion house Dagmar. We clicked immediately and knew exactly what colors destinations go to . DAG is Dagmar’s signature color and has high recognition for the brand. To make collaboration more exciting and updated , we created MAR inspired by a water mellon pink used in their latest collection . ” -so Feride Uslu about the collaboration .

DAG & MAR can be worn separately or together. True to uslu airlines philosophy, Feride Uslu prefers the latter and always wears two colors on her hands, usually the thumb and middle finger of one color and the rest of the fingers in a different color. Just like all nail polishes from uslu airlines DAG & MAR are also 5 -free , meaning that they are free from toxins dibutyl phthalate , formaldehyde, toluene, camphor and formaldehyde .

Collaboration is exclusive to NK in Stockholm and Gothenburg and will be sold at the respective cosmetics department and of NK Nordic Designers in Stockholm and NK Designers in Gothenburg.



Leave a Reply

Your email address will not be published. Required fields are marked *