Bernhard Willhelm line

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We love german designers Bernhard Willhelm & Jutta Kraus, being parisian at heart, they are well known for crazy and colorful fashion design. It was natural for us to propose them to collaborate and create a whole line of nail polish matching uslu’s creativity and colourwise Bernhard’s craziness.

New colors coming every season and not being discontinued, so the line grows and grows.

For this collaboration we created a special display, in wood, that you can find in all shops where the Bernhard Willhelm line is sold.

Because of our deep friendship, uslu airlines is also covering the makeup on the beautiful models for the breathtaking Bernhard Willhelm shows, taking place during paris fashion week.

 

Find out more about the Bernhard Willhelm line here.



2 responses to “Bernhard Willhelm line”

  1. […] Hailing from Germany, he studied fashion in Belgium and assisted such big-name designers as McQueen and Westwood before launching his own namesake label in 1999 with business and design partner Jutta Kraus (the Rolf to his Viktor, the Gabbana to his Dolce, the Mischka to his Badg – ok, you get it). Known for artistic design, architectural craftsmanship, and brightly-colored prints, the label has already had several retrospective installations at museums in Europe. In 2010 the book Bernhard Willhelm + Jutta Kraus was released, taking a look at all of their collections up to that point. Although not as well known here in America, several street-fashion trends that people do recognize can be linked back to Willhelm, such as printed hoodies in the mid 2000’s. His household-name recognition levels are lower here due in part to lack of coverage in the major fashion magazines. Basically, if you don’t buy ad pages in Vogue they usually don’t give you any coverage in their editorial pages (and that, ladies and gentlemen, is how the fashion business works, money speaks louder than talent). Some seasons they forego the standard runway show in favor of art gallery installations or photo shoots to promote the collections instead. In addition to the clothing line Willhelm has collaborations with Camper shoes, Mykita sunglasses, and Uslu Airlines nail polish. […]

  2. […] Hailing from Germany, he studied fashion in Belgium and assisted such big-name designers as McQueen and Westwood before launching his own namesake label in 1999 with business and design partner Jutta Kraus (the Rolf to his Viktor, the Gabbana to his Dolce, the Mischka to his Badg – ok, you get it). Known for artistic design, architectural craftsmanship, and brightly-colored prints, the label has already had several retrospective installations at museums in Europe. In 2010 the book Bernhard Willhelm + Jutta Kraus was released, taking a look at all of their collections up to that point. Although not as well known here in America, several street-fashion trends that people do recognize can be linked back to Willhelm, such as printed hoodies in the mid 2000’s. His household-name recognition levels are lower here due in part to lack of coverage in the major fashion magazines. If you don’t buy ad pages in Vogue they usually don’t give you any coverage in their editorial pages [and that, ladies and gentlemen, is how the fashion business works, money speaks louder than talent]. Some seasons they forego the standard runway show in favor of art gallery installations or photo shoots to promote the collections instead. In addition to the clothing line Willhelm has collaborations with Camper shoes, Mykita sunglasses, and Uslu Airlines nail polish. […]

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