VOO wins superstore award from fartech.com

One of our favorite shop and retailer in Berlin (and worldwide!) VOO wins the superstore award from fartech.com! Congrats to the whole VOO team for this. Be sure to visit them if you’re in travel in Germany, and don’t forget to check out our uslu airlines products overthere!

You can find them at oranienstraße 24, in the kreuzberg district. The store is open from monday to saturday, between 11am and 8pm.

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farfetch.com, the e-commerce hub that unites independent fashion stores from across the globe, has concluded its search for the world’s best new fashion boutique, crowning concept store VOO in Berlin as the Superstore 2012 winner; in the award’s first inaugural year.

Situated in Berlin’s up-and-coming Kreuzberg district, hidden gem VOO’s ethos lies in design, creativity and good craftsmanship. Offering a constantly rotating selection of ready-to-wear and designer objects, brands such as Acne, Henrik Vibskov and Stine Goya make it a go-to destination for a hip, fashion-forward clientele.

The Superstore initiative is designed to showcase and reward the entrepreneurial spirit of young, independent fashion boutiques globally. With a mission to unearth undiscovered stores and bring their unique offering to a wider style-aware audience, the initiative compliments the vision of farfetch.com and its ever-expanding roster of progressive independent boutiques.

After enlisting the insider knowledge and recommendations from a panel of tastemakers hailing from a variety of creative disciplines, including Editor of street style blog Stil In Berlin, Darryl Natale, and British Fashion Designer, Hannah Marshall, a selection of finalists were put to the public vote via the brand’s social media channels.


farfetch.com Founder Jose Neves says, ‘I am delighted this first award went to VOO, an uber-cool store in super-trendy Berlin. We are proud to be able to nurture such a new talent and look forward to giving them an online platform on which to thrive.’

With over 120 boutiques already part of the farfetch.com network, VOO will now join the farfetch.com community on a year’s fee free contract. Reaching a global audience of online shoppers who appreciate cutting edge style and designer collections, the exposure will provide a far-reaching platform for VOO and connect them with farfetch.com’s already vast community.

‘Being nominated alongside some amazing boutiques was really exciting for us’ says Herbert Hofmann, Creative Director and Buyer at VOO. ‘To be chosen as the winner of this award by the farfetch.com customers and global tastemakers makes us very proud and winning this support will make it possible to try new things and support young designers and creative people that we strongly believe in.’

Voo – Winner of the farfetch.com SUPERSTORE award from farfetch.com on Vimeo.



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