Uslu’s Eleven give a new face to “target group” definition in cosmetics
The ultimate lipstick, what a goal! How about asking 11 guys how such a magic stick should look like, smell like, taste like? After all it’s men, whose looks and -ideally- kisses are to be caught. Right? That’s usually the female plan, at least. With that in mind, uslu airlines redefined the ‘target group’ for lipsticks and gave them dudes the last word in a girly quest.
Co-pilot Jan Mihm formed a group of 11 lipstick specialists whose cosmetic background is more than questionable at first sight. Some of them don’t even use shampoo. Soccer players, photographers, gastronomes, galerists, designers, skaters, you name it. Great.
Aside from their fondness for the ladies, they all share another quality: all of the 11 live and/or work on Torstrasse in Berlin. That’s why we picked airport code TOR for Torrington/USA as the destination for their colour.
The lipstick TOR will be available for 22,-€ only in stores/bars/galleries/hotels that are located on Torstrasse in Berlin. Plus at Colette in Paris. (If you run a business on Torstrasse and would like to sell TOR, please send us an email.)
If you manage to get TOR directly from one of the Uslu’s Eleven, you might even score. An extra gift, I mean, because every one of the guys has come up with an extra to go with his stick:
|Made My Day|
Some of the above will happily ship worldwide. Just get in touch with them. Or hop on the next plane to Berlin. It’s so worth it! To expedite your expedition along Torstrasse, we have created this map:
Real men love lipstick TOR auf einer größeren Karte anzeigen
TOR can be found at:
Thies Wulf STUDIO 2 – Torstrasse 125
Thies Wulf brought some nice things from mexico to grace the TOR lipstick.
Sankt Oberholz – Torstr./Rosenthalerstr. 72a
Ansgar takes his job very seriously and added a yummy deer sausage to the TOR lipstick set.
SOTO – Torstrasse 72
The SOTO boys will make you not only a cup of tea, but also give you a whole can!
No. 74 Store – Torstrasse 74
At the No. 74 the TOR lipstick comes with a super-duper card, that makes your dreams come true.
Made May Day – Torstrasse 66
Fabian gives you the right to share his shop name, with a cute, antiquely looking stamp.
Laust Frederiksen – Torstrasse 72
Laust makes sure your outfit fits perfect to Berlin and created a nice jute bag for you.
David treasure is a little, golden mirror, that fits perfect to the TOR lipstick.
Espace Surplus – Torstrasse 224, 2. Hof
Espace Surplus is a school for the perception of contemporary art, for the empowerment of critical judgement and for the awakening of the urge to collect art in our fellow human beings.
Happy Shop – Torstrasse 67
Happy Shop offers a charismatic and unique combination of products for the multi-faceted shopper looking for an unforgettable shopping experience
Shani Bar – Torstrasse 62
Shani Bar creates and designs her own exclusive shoes and bags line since 2003
We strongly encourage all shops and other businesses on Torstrasse to also sell the first lipstick curated by straight men: TOR. If you run a business on Torstrasse and would like to sell TOR, please send us an email.
Already in 2010, Julie of Bullet Magazin visited us to cover the work in progress on TOR on video: