TOR lipstick

Uslu’s Eleven give a new face to “target group” definition in cosmetics

The ultimate lipstick, what a goal! How about asking 11 guys how such a magic stick should look like, smell like, taste like? After all it’s men, whose looks and -ideally- kisses are to be caught. Right? That’s usually the female plan, at least. With that in mind, uslu airlines redefined the ‘target group’ for lipsticks and gave them dudes the last word in a girly quest.

Co-pilot Jan Mihm formed a group of 11 lipstick specialists whose cosmetic background is more than questionable at first sight. Some of them don’t even use shampoo. Soccer players, photographers, gastronomes, galerists, designers, skaters, you name it. Great.

Aside from their fondness for the ladies, they all share another quality: all of the 11 live and/or work on Torstrasse in Berlin. That’s why we picked airport code TOR for Torrington/USA as the destination for their colour.

The lipstick TOR will be available for 22,-€ only in stores/bars/galleries/hotels that are located on Torstrasse in Berlin. Plus at Colette in Paris. (If you run a business on Torstrasse and would like to sell TOR, please send us an email.)

If you manage to get TOR directly from one of the Uslu’s Eleven, you might even score. An extra gift, I mean, because every one of the guys has come up with an extra to go with his stick:

Jan Friese
Laust Frederiksen
Made My Day
Bureau MM
St. Oberholz
Thies Wulf
Jan Mihm

Some of the above will happily ship worldwide. Just get in touch with them. Or hop on the next plane to Berlin. It’s so worth it! To expedite your expedition along Torstrasse, we have created this map:

Real men love lipstick TOR auf einer größeren Karte anzeigen

TOR can be found at:

uslu airlines – Torstrasse 125
uslu airlines is a Berlin based luxury cosmetics brand

Thies Wulf STUDIO 2 – Torstrasse 125
Thies Wulf brought some nice things from mexico to grace the TOR lipstick.

Sankt Oberholz – Torstr./Rosenthalerstr. 72a
Ansgar takes his job very seriously and added a yummy deer sausage to the TOR lipstick set.

SOTO – Torstrasse 72
The SOTO boys will make you not only a cup of tea, but also give you a whole can!

No. 74 Store – Torstrasse 74
At the No. 74 the TOR lipstick comes with a super-duper card, that makes your dreams come true.

Made May Day – Torstrasse 66
Fabian gives you the right to share his shop name, with a cute, antiquely looking stamp.

Laust Frederiksen – Torstrasse 72
Laust makes sure your outfit fits perfect to Berlin and created a nice jute bag for you.

Jan Friese – Torstraße 206
Jan added some nice works from him to the TOR lipstick.
Hedi – Torstraße 84-86
Tilo likes it colourful and swung his brush. Here the TOR lipsticks comes with a little piece of art.
MagasinSouvenir – Torstraße 76
treasure is a little, golden mirror, that fits perfect to the TOR lipstick.

Espace Surplus – Torstrasse 224, 2. Hof
Espace Surplus is a school for the perception of contemporary art, for the empowerment of critical judgement and for the awakening of the urge to collect art in our fellow human beings.

Happy Shop – Torstrasse 67
Happy Shop offers a charismatic and unique combination of products for the multi-faceted shopper looking for an unforgettable shopping experience

Shani Bar – Torstrasse 62
Shani Bar creates and designs her own exclusive shoes and bags line since 2003

We strongly encourage all shops and other businesses on Torstrasse to also sell the first lipstick curated by straight men: TOR. If you run a business on Torstrasse and would like to sell TOR, please send us an email.

Already in 2010, Julie of Bullet Magazin visited us to cover the work in progress on TOR on video:


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